1. Don’t forget that users are people too
As delightful as the designed interactions may be in your product or service, it’s all for naught if you fail to be relevant to your users. And you can only really understand them if you see them as real, living and feeling people.
A mass survey can give you quantitative data about your users, but UX is about getting into the trenches — learning first-hand about the real people on the user-end of your product or service — then using that qualitative and even anecdotal evidence in boardroom discussions to better inform your planned solutions.
You can’t effectively speak for your users unless you have spoken to them.
Takeaway: We can elevate our design and communication efforts when we better understand the people on the receiving end. You can’t effectively speak for your users unless you have spoken to them (or at least involved them in the learning process). The more you do this before, during and after the project, the more successful and relevant your outcomes will be.
Good UX might look pretty, but it’s more than just aesthetics. It’s about bringing together all the different teams involved in a project—stakeholders, users, designers, and technology partners —to create products that work for the people who’ll be consuming them.